Twitter is a great social platform, a lot of people don’t think of it as a tool to help find that dream job. But if you know how to use it correctly, you may land yourself an interview before you have time to retweet that Space Cat.

So how does one use Twitter to succeed in business? Follow these four simple steps.

1. Create a professional profile and lock down your personal account

It’s embarrassing when a tweet you wrote two months ago, just so happens to be bad mouthing that company you have an interview with. It may seem a bit weird, but they really do check. If you really need to tweet that controversial opinion that’s been bugging you for hours, make sure it is where a potential employer can’t find it.

2. Get involved

Follow the industry you enjoy and are interested in, if you see a large discussion, join in. It’s okay to step outside your comfort zone.

Begin to build your network before you need it, it’s much easier to engage with prospective employers if you already have a framework of other professionals who can give you credibility.

3. Use Twitter as a jumping point to your more detailed profiles

Don’t just retweet what other people say, if you’ve written a great piece on your blog, share it with your ever growing professional network of tweeters! You’ll be surprised how many are interested to read what others create. Become the next thought leader in your industry.

4. Don’t be overly professional

Yes, I know. It’s your professional twitter account! But at the end of the day, it’s not LinkedIn. Professionals like to talk about their interests too; Twitter is a great place to showcase your personality. You never know, that influential CEO you’ve wanted to network with forever, might also share a love of Space Cats.

I originally wrote this piece during my time working for the Employability and Enterprise service at Southampton Solent University, to the see the original post click here.

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